What is the best B2B wholesale app for Shopify?

Fena's B2B Wholesale App is a feature-complete wholesale solution for Shopify, offering custom pricing tiers, pack rules, sales agent ordering, offline mobile ordering and built-in Open Banking payments. It is at least 60% cheaper than upgrading to Shopify Plus.

Can I run B2B and B2C from the same Shopify store with Fena?

Yes. Fena separates wholesale and retail customers at the account level — applying the correct pricing, product visibility, payment methods and shipping rules automatically depending on who is logged in.

Does Fena's B2B app work with my existing Shopify theme?

Yes. After installing the app, you add Fena's B2B extensions and scripts to your existing Shopify theme. No rebuild required. The app adds a B2B pricing extension, a wholesale-only navigation bar and B2B collection filters to your existing design.

Is Fena a good alternative to Shopify Plus for wholesale?

Yes. Fena's B2B Wholesale App provides the key wholesale features businesses upgrade to Shopify Plus for — custom pricing tiers, company accounts, B2B-specific checkout rules and sales agent ordering — at a fraction of the cost. Starting at $45.99/month vs. Shopify Plus at $2,300/month.

Sales Growth

Turn your Shopify store into a full wholesale ordering engine

Give your trade customers a dedicated B2B buying experience — custom pricing, pack rules, net terms and Open Banking payments. At least 60% cheaper than Shopify Plus.

Install on Shopify Request a live demo

14-day free trial
No migration needed
Works with your existing theme
Built-in Open Banking payments

60%

Cheaper than Shopify Plus

$45.99

Starting monthly price

Same day

From install to live wholesale store

How it works — in 5 steps

1
Install the app
Find Fena B2B Wholesale App in the Shopify App Store.
2
Sync your store
Products, customers and order history sync automatically.
3
Set wholesale pricing
Configure tiers, pack rules and customer segments in Fena.
4
Invite trade customers
B2B accounts get a dedicated wholesale login.
5
Go live
Your wholesale store is open for business.

Every wholesale feature, built in

Stock management

Show/hide stock per B2B account, reserve stock for key accounts, configure B2B-specific inventory locations.

Custom pricing & pack sizes

Per-customer pricing, volume tiers, min/max quantities and pack-size enforcement — applied at checkout.

Built-in B2B Open Banking payments

Customers pay directly from their bank. Fees from 0.5% per transaction — far less than card fees.

Sales-agent ordering

Reps log in and place orders on behalf of any B2B customer. Offline mobile ordering on Enterprise.

Multi-currency

Set wholesale prices in GBP, USD, EUR and more across multiple Shopify stores.

Customer management

Separate wholesale and retail customers completely — different storefronts, pricing and payment methods.

Quote to order

B2B customers request quotes; your team reviews and converts them to confirmed orders, all in Fena.

Automation

Order status, payment confirmations, inventory deductions — automated end-to-end.

Theme extensions

B2B-only navigation, wholesale pricing display and B2B collection filters added to your existing theme.

At least 60% cheaper than Shopify Plus — set up in minutes

Get full B2B wholesale functionality without the enterprise price tag. Your Shopify store becomes a wholesale ordering portal the same day you install the app.

Payments built in from day one — no extra integrations or card-fee negotiations
Works offline — your sales team closes orders at trade shows and client visits even without internet
Built on your existing Shopify catalogue, customers and order history
Starting at $45.99/month vs. Shopify Plus at $2,300/month

Frequently asked questions

Get started

Add wholesale to your Shopify store today

Book a 15-minute demo with our team. No credit card, no setup fees.

Install Fena B2B app See product demos