Operations

Every channel in one place. Every order under control.

Stop hopping between Shopify, Amazon, your B2B portal and your inbox. Fena aggregates every order from every channel into one unified workflow — with a B2B-native CRM built in.

  • Unified inbox
  • B2B + B2C
  • Built-in CRM
  • Bulk actions

CRM built for wholesale & ecommerce

Your customer record, finally complete. Order history, trade-account terms, customer-specific pricing, payment behaviour and notes — all in one place, for every account.

  • Unified record across B2B and B2C orders
  • Customer-specific pricing visible at a glance
  • Notes, contacts and trade-account status
  • Auto-populated billing & delivery addresses for fast re-order
Wholesale & ecommerce CRM animation

Built for operations teams that move fast

Unified dashboard

Every order from every channel — Shopify, Amazon, B2B portal, in-person — in one inbox.

Customer CRM

Complete trade-account records: pricing, history, notes, contacts.

Bulk actions

Print invoices, mark shipped or push to carriers across hundreds of orders in one click.

Real-time sync

Order status updates push back to source channels automatically.

Smart filters

Filter by channel, status, customer, fulfilment, payment — saved views for your team.

Automated workflows

Trigger invoice generation, payment requests and shipping label creation on order events.

Frequently asked questions

Get started

One inbox for every channel

Book a 15-minute demo with our team. No credit card, no setup fees.